Digital marketing company Beatchain was last reported in June when it launched a smart link feature called "hypelinks" aimed at independent artists and labels. Now they have another new tool for customers called "Fan Builder" , which they say will help them deal with online ad campaigns.
“Once the campaign goal, budget, and timeline have been set, artists will select and buy digital online ads that will also be curated using machine learning, ie. ads will automatically target their unique online audience, ”explained Beatchain in the announcement.
The tool has already been used for a number of test campaigns, including advertising for the recent livestream of Dermot Kennedy's concert, which sold over 30,000 tickets and raised $ 511,000.
SOURCE: Music Ally