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08/17/2020
Article
Beatchain Announces Fan Builder, Automated Ad-Buying Feature for Artists

Using industry-leading technology and machine learning, Beatchain is launching its newest tool for artists and music marketers of all levels — Fan Builder.

Building off its unique big data dashboard of digital insights, Beatchain has created an easy-to-use feature guiding artists and music managers through building their fanbase with targeted ad buys.

If an artist would like to increase their Facebook or Instagram presence, or spread the word about a new song release, Beatchain’s Fan Builder feature can start an advertising campaign with just a few simple clicks. After setting a campaign goal, promotion budget, and timeframe, artists will select and purchase online digital advertising curated for them based on machine learning, with ads automatically targeted toward their own unique online audience.

“The amazing thing about Fan Builder is that it uses data from the artist’s own social media and streaming profiles to hyper-target ads that will focus on audiences that have already shown interest in their music and brand,” said Ben Mendoza, Founder and CEO of Beatchain. “This levels the playing field for independent artists and gives them access to the same tools and processes they’d get working with a marketing team at a major record label.”

During a Fan Builder promotional campaign, artists and brand managers can keep track of the rise in music video views or social media presence using Beatchain’s extensive data insights page, where they can see the return on investment through website page views, song streams, merch sales, email signups, and even in what country and city these originate, eliminating the black hole long associated with digital marketing.

“For as little as 5 dollars, artists can start a targeted digital ad campaign that is proven to find them more fans,” said Ed Godshaw, Beatchain CTO. “Even though we believe our distribution platform is best in class, we don’t see ourselves as a pure play distributor and don’t require artists to distribute their music through Beatchain to use Fan Builder. Fan Builder empowers artists to take their releases and deliver them to engaged and growing audiences.”

With the addition of Fan Builder, Beatchain is making good on its vision to upend the traditional way of marketing and distributing music, and revolutionizing the way artists are discovered. Currently, the Fan Builder tool supports both Facebook and Instagram advertising, but Beatchain plans to deliver both Google and Twitter Ads in the near future.